Reach Gen Z music lovers across formats & devices with the new Gen Z Music lineup

Jul 05, 2023

Impact Rating

07/05/23 - Granular

Granular analysis and first look

Google introduces the Gen Z Music lineup, an ad solution targeting Gen Z music fans (ages 18-24) on YouTube. This lineup uses AI to package trending music videos across various formats, ensuring advertisers can align their brand with popular music among Gen Z viewers.

Why this matters?

  • Cultural Relevance: Aligning with trending music helps brands stay culturally relevant and resonate with Gen Z audiences.
  • Multi-Format Engagement: The lineup covers audio, long-form, and YouTube Shorts, allowing brands to reach Gen Z across multiple formats and devices.
  • Global Reach: Available worldwide, this solution enables brands to connect with Gen Z music lovers wherever they are.

Next Steps/Action Items

  • Utilize the Gen Z Music Lineup: Incorporate this lineup into your ad strategy to align with trending music and engage Gen Z audiences effectively.
  • Leverage Google AI: Trust Google AI to continuously refresh and package relevant music videos, ensuring your brand stays up-to-date with the latest trends.
  • Monitor Campaign Performance: Track the performance of your ads within the Gen Z Music lineup to optimize engagement and impact.

Learn more about past Google updates