Store sales reporting and bidding are now available across Performance Max Campaigns
06/20/23 - Granular
Granular analysis and first look
Google Ads introduces store sales reporting and bidding for Performance Max campaigns, enabling advertisers to measure and optimize in-store sales alongside online sales. This feature enhances omnichannel marketing strategies by providing a comprehensive view of customer behavior and sales performance across channels.
Why this matters?
- Comprehensive Measurement: Enables holistic tracking of online and in-store sales, offering a complete picture of ad performance.
- Optimized Bidding: Smart bidding capabilities optimize ads for store sales conversions, improving overall return on ad spend (ROAS).
- Enhanced Insights: Aligns reporting methodologies to provide insights into store visit-to-purchase rates, helping advertisers refine their strategies.
Next Steps/Action Items
- Implement Store Sales Measurement: Set up store sales reporting and bidding in Performance Max campaigns to track offline conversions.
- Optimize Bidding Strategies: Use smart bidding to target both online and in-store sales, maximizing campaign efficiency and ROAS.
- Analyze Performance Data: Monitor and analyze store visit-to-purchase rates to gain insights and adjust marketing strategies accordingly.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone