A new way to buy reservation ads in Google Ads
Introduced
Dec 18, 2023
Impact Rating
Low
12/18/23 - Granular
Granular analysis and first look
On December 18, 2023 Google launched new self-service buying options for YouTube ads through Google Ads. This includes various reservation media products, allowing advertisers to plan, buy, and measure campaigns with greater ease and flexibility.
Photo Credit: Google
Why this matters?
- YouTube Select Lineups: Easier setup for premium content lineups.
- YouTube TV Lineups: Access to reserved TV inventory on YouTube.
- Masthead Ads: Cost-Per-Impression (CPM) masthead ads now available for self-service.
- Run of YouTube Reservation: Simplified process for standard YouTube reservations.
- Self-Service Setup: New options for setting up and managing YouTube ad reservations in Google Ads.
- Advanced Audiences: Use of advanced audience targeting alongside traditional reservation methods.
- UI Enhancements: User interface improvements in Google Ads for selecting reservation objectives.
Next Steps/Action Items
- Utilize Self-Service Tools: Start using the new self-service setup options for YouTube ad reservations.
- Leverage Advanced Targeting: Incorporate advanced audience features in your reservation campaigns.
- Monitor Availability: Check local market availability for new YouTube ad products and features.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone