Maximize views for your budget with Video View Campaigns on YouTube, now globally available
Introduced
Sep 28, 2023
Impact Rating
Medium
09/28/23 - Granular
Granular analysis and first look
Google globally launched Video View Campaigns (VVC) on September 28th, 2023, enabling advertisers to maximize views across YouTube’s various video formats. VVC uses Google AI to deliver the best-performing creatives to audiences, driving brand consideration efficiently and effectively.
Why this matters?
- Increased Views: VVC campaigns deliver up to 40% more views compared to traditional in-stream skippable CPV campaigns.
- Cost Efficiency: VVC achieves a 30% lower cost-per-view, providing significant cost savings for advertisers.
- Enhanced Engagement: By leveraging multiple ad formats, VVC helps brands create meaningful connections with viewers, boosting interest and intent.
Next Steps/Action Items
- Implement VVC: Start using Video View Campaigns to take advantage of the increased viewership and cost efficiency.
- Leverage Google AI: Utilize the power of Google AI to optimize ad delivery and performance across all video formats.
- Monitor and Optimize: Continuously track campaign performance and make data-driven adjustments to maximize engagement and reach.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone