Vehicle ads will be upgraded to Performance Max with vehicle feeds

Aug 24, 2023

Impact Rating

08/24/23 - Granular

Granular analysis and first look

Google is upgrading vehicle ads from Smart Shopping campaigns to Performance Max starting September. This transition aims to enhance ad performance by leveraging Google AI to reach customers across multiple channels and optimize conversions.

Examples of vehicle ads across Search, Search (Text Ads), Gmail, YouTUbe, Discover, and Display
Photo Credit: Google

Why this matters?

  • Broader Reach: Performance Max expands ad visibility across Search, YouTube, Display, Gmail, and Discover, allowing advertisers to connect with customers at multiple touchpoints.
  • Improved Conversion Optimization: AI-driven omnichannel bidding optimizes for both online and offline conversions, increasing efficiency and total conversions.
  • Enhanced Insights: Access to new insights and trends helps inform business strategies and improve campaign results.

Next Steps/Action Items

  • Prepare for Transition: Ensure existing vehicle ad campaigns are ready for the automatic upgrade to Performance Max in September.
  • Leverage New Features: Utilize audience signals and new customer acquisition goals to optimize campaign performance.
  • Monitor Insights: Use the Insights page and Recommendations tab to gain actionable insights and refine marketing strategies.

Learn more about past Google updates