Unlock new relevant traffic on Performance Max with search themes

Oct 26, 2023

Impact Rating

10/26/23 - Granular

Granular analysis and first look

On October 26, 2023, Google introduced “search themes” in Performance Max, allowing advertisers to guide Google AI to serve ads on placements they may not reach yet. This feature helps fill gaps in ad coverage by leveraging business-specific knowledge to enhance campaign reach across all Google Ads channels.

Photo Credit: Google

Why this matters?

  • Enhances reach by aligning AI with business expertise.
  • Fills gaps in targeting, especially for new offerings or markets.
  • Streamlines campaign optimization and performance.

Next Steps/Action Items

  • Utilize search themes to expand reach across all Google Ads inventory.
  • Optimize assets to complement selected search themes.
  • Stay updated on upcoming improvements in search term insights and guidance.

Learn more about past Google updates