Multiply your creativity with AI-powered tools for Search ads

Sep 20, 2023

Impact Rating

09/20/23 - Granular

Granular analysis and first look

On September 20th, 2023, Google announced some enhancements to its AI-powered tools to help advertisers create more relevant Search ads. The updates include the expansion of automatically created assets and the introduction of a conversational experience for building Search campaigns.

Gif showing how to set up automatically created assets
Opt into automatically created assets to deliver more relevant Search ads
Screenshot of the conversational experience in the Google Ads UI
Have a natural language conversation with Google Ads to help you create keywords and assets that drive better Search campaign performance

Why this matters?

  • Enhanced Relevance: Automatically created assets generate tailored headlines and descriptions, improving ad strength and relevance.
  • Language Expansion: These tools are now available in seven additional languages, broadening accessibility for global advertisers.
  • Efficiency in Campaign Creation: The conversational experience streamlines campaign setup by using AI to generate keywords, headlines, and images, saving time and inspiring creativity.

Next Steps/Action Items

  • Opt-In to Automatically Created Assets: Enable this feature in campaign settings or via the Recommendations page to deliver more relevant ads.
  • Leverage New Languages: Utilize automatically created assets in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
  • Test the Conversational Experience: If in the US or UK, participate in the beta testing for the conversational experience to enhance campaign performance with AI-generated suggestions.

Learn more about past Google updates