Multiply your creativity with AI-powered tools for Search ads
09/20/23 - Granular
Granular analysis and first look
On September 20th, 2023, Google announced some enhancements to its AI-powered tools to help advertisers create more relevant Search ads. The updates include the expansion of automatically created assets and the introduction of a conversational experience for building Search campaigns.
Why this matters?
- Enhanced Relevance: Automatically created assets generate tailored headlines and descriptions, improving ad strength and relevance.
- Language Expansion: These tools are now available in seven additional languages, broadening accessibility for global advertisers.
- Efficiency in Campaign Creation: The conversational experience streamlines campaign setup by using AI to generate keywords, headlines, and images, saving time and inspiring creativity.
Next Steps/Action Items
- Opt-In to Automatically Created Assets: Enable this feature in campaign settings or via the Recommendations page to deliver more relevant ads.
- Leverage New Languages: Utilize automatically created assets in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
- Test the Conversational Experience: If in the US or UK, participate in the beta testing for the conversational experience to enhance campaign performance with AI-generated suggestions.
Helpful links for this Google update
Learn more about past Google updates
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2021 - Customer Match is now widely available and easier to use
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google I/O: Making AI helpful for everyone
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- Mar 2023 - New features to help you grow demand with Discovery ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Dec 2023 - Information on Google Ads buying behavior on apps