Multiply your holiday performance with new ads and insights features

Aug 08, 2023

Impact Rating

08/08/23 - Granular

Granular analysis and first look

In Google’s updates from August 8, 2023, Google introduces new AI-powered tools and features to enhance holiday marketing performance. These updates aim to help advertisers engage shoppers across various channels, optimize campaigns for better results, and provide valuable insights for strategic decision-making.

Example search for "coffee tables" showing local inventory and the new ad format
Local store unit placement within local inventory ads 
Screenshot of the product page in the Google Ads UI
Updated insights column within the product page on Google Ads

Why this matters?

  • Enhanced Engagement: AI tools help deliver relevant ads across multiple touchpoints, increasing chances of conversions.
  • Optimized Performance: New customer acquisition optimization and omnichannel features improve efficiency and drive profitable sales.
  • Actionable Insights: Upgraded insights and performance tabs provide critical data to refine marketing strategies and enhance campaign outcomes.

Next Steps/Action Items

  • Optimize for High-Value Customers: Use the New Customer Acquisition with High-Value optimization in Performance Max campaigns.
  • Implement Omnichannel Strategies: Utilize ‘Pickup Later’ annotations, local inventory ads, and the new local store unit ad format to enhance in-store and online shopping experiences.
  • Leverage New Insights: Monitor the product page and Performance Tab in Merchant Center for actionable insights to improve your campaigns.

Learn more about past Google updates