Maximize your awareness with more formats now available in Video Reach Campaigns
12/12/23 - Granular
Granular analysis and first look
As of December 12th, 2023, Google Ads expands Video Reach Campaigns (VRC) to include in-feed and Shorts ads alongside in-stream ads. This multi-format approach, powered by Google AI, aims to maximize reach and efficiency for advertisers on YouTube.
Photo Credit: Google
Why this matters?
- Expanded Reach: Incorporating in-feed and Shorts ads increases the potential to connect with a broader audience.
- Cost Efficiency: Multi-format campaigns have demonstrated significant cost savings, with up to 42% lower CPM compared to in-stream-only campaigns.
- Enhanced Engagement: Utilizing various ad formats allows brands to engage viewers in different contexts, improving overall campaign effectiveness.
Next Steps/Action Items
- Adopt Multi-Format Campaigns: Integrate in-feed and Shorts ads into your Video Reach Campaigns to leverage the expanded reach and efficiency.
- Monitor Performance: Conduct head-to-head tests to measure the incremental value and optimize your ad strategy.
- Leverage Google AI: Utilize Google AI to enhance targeting and campaign performance across multiple ad formats.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone