Boost your Search and Display results in Performance Max campaigns

Jul 25, 2023

Impact Rating

07/25/23 - Granular

Granular analysis and first look

Google is introducing new tools to help advertisers optimize Performance Max campaigns, offering improvements across Search and Display channels. The upgrades include self-upgrade tools for Dynamic Search Ads (DSA) and Google Display campaigns, new audience strategies, and enhanced insights.

Why this matters?

  • Unified Campaign Strategy: Combining single-channel campaigns into Performance Max allows for better ROI and optimization across channels.
  • Advanced AI Features: New features like inventory-aware ad serving and automatically created assets improve ad relevance and performance.
  • Enhanced Audience Insights: Improved audience strategies and insights help advertisers better understand and engage their most valuable customers.

Next Steps/Action Items

  • Self-Upgrade Campaigns: Use the guided process to upgrade DSA and Google Display campaigns to Performance Max for enhanced performance.
  • Utilize New Features: Leverage inventory-aware ad serving, audience signals, and automatically created assets to optimize your campaigns.
  • Monitor Performance: Check search term insights and audience insights regularly to refine and improve campaign strategies.

Learn more about past Google updates