Boost your Search and Display results in Performance Max campaigns

Granular analysis and first look

Google is introducing new tools to help advertisers optimize Performance Max campaigns, offering improvements across Search and Display channels. The upgrades include self-upgrade tools for Dynamic Search Ads (DSA) and Google Display campaigns, new audience strategies, and enhanced insights.

Why this matters?

• Unified Campaign Strategy: Combining single-channel campaigns into Performance Max allows for better ROI and optimization across channels.
• Advanced AI Features: New features like inventory-aware ad serving and automatically created assets improve ad relevance and performance.
• Enhanced Audience Insights: Improved audience strategies and insights help advertisers better understand and engage their most valuable customers.

Next Steps/Action Items

• Self-Upgrade Campaigns: Use the guided process to upgrade DSA and Google Display campaigns to Performance Max for enhanced performance.
• Utilize New Features: Leverage inventory-aware ad serving, audience signals, and automatically created assets to optimize your campaigns.
• Monitor Performance: Check search term insights and audience insights regularly to refine and improve campaign strategies.