Engage with your most valuable audiences without third-party cookies

Nov 09, 2023

Impact Rating

11/09/23 - Granular

Granular analysis and first look

Google announced on November 9, 2023, as third-party cookies are phased out, Google is focusing on privacy-preserving technologies and AI-powered solutions to maintain effective audience engagement. These changes emphasize the importance of first-party data and predictive AI for sustainable marketing strategies.

Why this matters?

  • Privacy Concerns: Users demand privacy-respecting practices from brands.
  • Industry Transition: Shift from precision to prediction in customer engagement.
  • Privacy-Preserving Technologies: Google’s Privacy Sandbox offers alternatives to third-party cookies.

Next Steps/Action Items

  • Leverage Privacy-Preserving Technologies: Embrace solutions like the Privacy Sandbox for audience re-engagement.
  • Utilize AI-Powered Tools: Harness Google AI for accurate targeting and bid strategies.
  • Strengthen First-Party Data: Invest in growing and activating first-party data for tailored experiences.

Learn more about past Google updates