Capture sales this spring shopping season and engage shoppers with AR & VR features
02/28/24 - Granular
Granular analysis and first look
Utilize AR and VR tools to enhance the online shopping experience, reduce return rates and increase customer engagement. Google has rolled out AR tools and best practices for leveraging these technologies in marketing campaigns.
- Introduction: AR and VR can reduce return rates and boost shopper confidence.
- 55% of online apparel shoppers have returned items due to mismatched expectations.
- Spring Shopping Season:
- Influencer-curated editorial content features trending products.
- AR and VR tools for beauty, apparel, home decor, and footwear.
- Key features: AR try-on, style filters, and fast shipping options.
- AR Beauty Tools:
- Virtual try-ons for beauty products increases shopper confidence.
- AR beauty ads capture and engage shoppers.
- Partner with data providers like Perfect Corp. and PulpoAR for AR assets.
- AR Apparel Tools:
- Virtual try-ons for apparel shows clothes on different body types.
- Brands with high-quality imagery are automatically opted in.
- 3D Images and AR:
- 3D visuals for products like sneakers and furniture increase engagement by 50%.
- 360 spins can be generated from high-resolution 2D images.
- Product Studio:
- AI-powered tools for creating high-quality product images.
- Available through Merchant Center Next and Google & YouTube app on Shopify.
- Ad Campaigns and Insights:
- Use AI-powered campaigns to capture seasonal demand and maximize ROI.
- Performance Max for store goals to drive in-store traffic and increase sales.
- Smart bidding for omnichannel optimization.
- Local inventory ads and fulfillment options to cater to local shoppers.
- Seasonal Trends and Deals:
- Analyze seasonal trends with Ads Insights for budget and bidding strategies.
- Best sellers report in Merchant Center for product assortment insights.
- Attract deal-seekers with promotions and sale prices in product feeds.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone