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Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
Joe Martinez, our Director of Paid Media & Community at Granular, just wrapped up presenting at Confluence Conference for the third year in a row. Everyone in attendance got to learn why they cannot avoid YouTube advertising anymore. Besides learning about the value of YouTube, marketers got to learn all of the targeting options to make[…]
YouTube campaigns in Google Ads seems pretty straight forward, right? You have a YouTube channel. You link it with Google Ads. Then you can promote your videos on YouTube to the exact audience you want. Well not so fast. There are a few caveats you should know before creating your new campaigns. Let’s break a[…]
Joe Martinez, Director of Paid Media & Community at Granular, presented at SMX Advanced yesterday during the ecommerce section. Setting Up and Tracking a Full TrueView for Shopping Strategy There can be more to your ecommerce strategy than Shopping feeds and marketplaces. Joe demonstrated to the crowd how you can use your products to push[…]
I’ve been recommending advertising videos on YouTube to clients, colleagues, and industry acquaintances for quite some time. Advertising on YouTube is one of the most affordable and efficient ways to build brand affinity and attract new customers. The issue we hear a lot is getting video content seems like such an expensive and long-winded ordeal.[…]
Joe Martinez, Director of Paid Media & Community at Granular, just finished pulling double duty at SMX West. Check out the slides Joe presented on below. How to Use Feeds to Improve DSA Campaigns and Ads DSA feeds will help accounts easily set up new ways to target their pages. Websites with poor URL structures will[…]
Back in May 2017, Quora Ads opened up for all businesses. The platform has grown from basic topic and website audience targeting to include specific options such as question targeting (BETA) to interest targeting. The platform has become the lowest CPA channel for many of my PPC clients. While I recommend jumping in immediately to[…]
Granular was more than happy to partner with our friends at Cultivate Communications to present one of many seminars at the 2017 Wisconsin Manufacturing & Technology Show. Joe Martinez from Granular spoke to the crowd on how users should be using about AdWords in 2017. He also focused on figuring out the value of your[…]
Joe Martinez, our Senior Manager of Paid Media & Community at Granular, just presented at Confluence Conference for his second year in a row. Marketers in attendance learned how they can utilize Google Tag Manager to build higher-converting remarketing campaigns. By tracking how users interact with your website, we can use event categories, actions, and[…]
Editor’s Note: This post is an intro to our webinar for PPC Week by Unbounce. In the webinar on August 15th, we’re going to talk about the opposite scenario of improving low converting pages when you have a higher CTR. Every time I get high converting traffic for my clients, I want more. Besides adding[…]
Whether you have a massive ad spend budget or not, you always want to get the most out of your money. If you’re set to a limited budget, your effort in making sure every penny is being used wisely is even more important. Saving money in AdWords doesn’t have to involve a lot of difficult[…]
Joe Martinez just finished presenting on B2B digital marketing strategies at the 2017 BizExpo at Potawatomi Hotel & Casino. Attendees learned various ways they can grow their business online through online advertising, mobile optimization, video and more. Check out the slides below and download your own copy. Download the Slides
Granular was honored to be asked to be a part of The Summit on Content Marketing. The summit is on online event with over 100 speakers. Our own Joe Martinez was part of the lineup alongside industry veterans such as Rand Fishkin, Neil Patel, Andy Crestodina and many more. In his session, Joe showed attendees why[…]
Joe Martinez, our Senior Manager of Paid Media & Community, recently presented on YouTube advertising at HeroConf 2017 in Los Angeles. In the presentation, Joe showed attendees why YouTube advertising is important in addition to his favorite types of targeting options. You’ll also get an understanding of how YouTube ads can positively impact your brand awareness.[…]
Joe Martinez, our Senior Manager of Paid Media & Community, recently presented at SMX West in San Jose, CA. In the presentation, Joe showed attendees a few of his favorite event tracking tags marketers should consider implementing. After implementation he then showcased how those events recorded in Analytics can help create unique marketing strategies to improve any[…]
My boss, Jordon Meyer, was looking for help to perform some maintenance on a speedometer cable in his 1988 Range Rover Classic. As most people do nowadays, he searched on YouTube for an instructional video to help make the task easier. When viewing the video, everything seemed normal until he hit the 50 second mark. It was at[…]
Let’s see if this scenario rings a bell. When performing account analysis, you segment your AdWords campaigns or ad groups by device. Next, you notice mobile bids convert at a much lower rate than desktop. You pull out Google’s recommended formula for mobile bid adjustments (Mobile Conversion Rate / Desktop Conversion Rate) – 1 and[…]
Emerge is a monthly meeting where Milwaukee startups can practice their pitches in front of a live group of local investors and entrepreneurs. Granular is proud to host the next event on March 15th from 8:00 a.m. – 10:00 a.m. This event is FREE and open to anyone. The current lineup of startups pitching will be Midwest[…]
Gallery Night and Day in Milwaukee is back, and Granular is happy to be a part of the fun for the first time. If you’re not familiar with the event, participants can enjoy “an evening of gallery hopping and art viewing beginning Friday, January 20 and continuing during the day on Saturday, January 21.” Not only do[…]
Granular is happy to announce Joe Martinez, our Senior Manager of Paid Media & Community, will be speaking at two of the biggest conferences in our industry in 2017: SMX West and HeroConf. SMX West SMX West is held every March in San Jose, CA. This conference is put on by Third Door Media who runs[…]
On October 17, 2016, AdWords introduced click-to-message ad extensions to the public. This new ad extension allows users who see an ad on Google.com to click on a SMS icon to immediately contact the business using it. Here’s what it looks like… Not only do ad extensions help boost your ad rank, but this new[…]
I’ve been lucky enough to be able to go to at least one marketing conference a year for the past couple of years. I’ve heard from my PPC friends online a couple of times their boss doesn’t see the value of sending them to a conference. One common reason is the cost. Another reason is[…]
Don’t worry. I’m not going to waste your time with a bunch of stats on why mobile is important. You’re a smart PPC marketer and already know it’s important. But if you’re not seeing the engagement results you’d like from your mobile ads, here are three tips you can test to increase your performance! Make Sure[…]
Before I got into digital marketing, terms such as “quality score, CPC, CTR or match types” would have been foreign to me. The mentioned PPC terms are some of the simplest terms for any PPC marketer to understand. For someone not in the field, these terms make no sense at all. The lack of understanding paid search[…]
Joe Martinez, our Senior Manager of Paid Media & Community at Granular, just got back from presenting at Confluence Conference last week in Oklahoma City. The full house at Will Rogers Theatre learned how advertisers should focus their ad content on the user experience. Building user trust, backed up by a great customer experience, leads to livelong users.[…]
Broad Match. The match type that strikes fear in the hearts of any experienced, PPC marketer. We’ve all seen accounts hurting themselves by using nothing but broad match keywords. While I admit to jumping on the broad match hate-train every once in a while, I also acknowledge that it isn’t bad in all cases. There[…]
