The Summit on Content Marketing 2017

Granular was honored to be asked to be a part of The Summit on Content Marketing. The summit is on online event with over 100 speakers. Our own Joe Martinez was part of the lineup alongside industry veterans such as Rand Fishkin, Neil Patel, Andy Crestodina and many more. In his session, Joe showed attendees why targeted video content on YouTube should be a part of your content marketing strategy. Viewers learned about Joe’s favorite direct targeting options in YouTube to help marketers find the right audience for their brand. View and downloads Joe’s slides from The Summit on Content Marketing. You can also download our infographic showcasing all of YouTube’s targeting options.

Attracting the Right Buyers with Targeted Video Content

YouTube Targeting Infographic

At the end of the presentation I shared a link to our YouTube Targeting Infographic. If you want your own copy, you can download the PDF below for free. No email required.

Download Infographic (PDF)



About the Author

Joe Martinez

Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to being the main blogger for Granular, he is a regular contributor to Search Engine Land and has also written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, WordStream and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. He was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.