Joe Martinez, our Senior Manager of Paid Media & Community at Granular, just presented at Confluence Conference for his second year in a row. Marketers in attendance learned how they can utilize Google Tag Manager to build higher-converting remarketing campaigns. By tracking how users interact with your website, we can use event categories, actions, and labels to create hyper-targeted remarketing campaigns within Google Analytics. This allows PPC marketers to focus audience targeting based on user intent instead of broad page visits. Check out the slides below.