Granular Speaking at SMX West and HeroConf in 2017

Granular is happy to announce Joe Martinez, our Senior Manager of Paid Media & Community, will be speaking at two of the biggest conferences in our industry in 2017: SMX West and HeroConf.

smx and heroconf logo

SMX West

SMX West is held every March in San Jose, CA. This conference is put on by Third Door Media who runs industry-leading websites such as Search Engine Land and Marketing Land. Year after year, SMX boasts a strong, multi-track agenda focusing on PPC, SEO and Analytics. Joe will be speaking on, “How to Use Event Tracking to Improve Marketing Performance.” Users who attend the session on March 22nd at 11:10 AM will get actionable steps on how to track new events in their Google Analytics and how to use those events to create hyper-targeted and segmented marketing campaigns.

View the entire speaker list here.


HeroConf is the largest, PPC-only conference in the world. It is run by the same company responsible for PPC Hero. The conference will be held from April 18-20 in Los Angeles. Joe’s topic in L.A. is tentatively titled, “Your YouTube Strategy Is Boring. Let’s Fix It.” Users will not only learn how to better promote their current YouTube videos, but also how to use YouTube video marketing in ongoing strategies.

View the entire speaker list here.

After Each Event

If you can’t make any of the conferences, come back to the Granular blog to view slides of both of the presentations.

About the Author

Joe Martinez

Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to being the main blogger for Granular, he is a regular contributor to Search Engine Land and has also written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, WordStream and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. He was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.