Tag Archives: google ads

  • How to build a competitor bidding strategy

    Google Ads Competitor Bidding: How to Build a Winning Strategy

    As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your […]