Steven Henning

Use Google Trusted Store as an AdWords Review

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]

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Add Competitor Brands to Your Negative Keywords

How it can Improve ROAS & Lower CPCs To ensure effective ad spend when managing PPC campaigns, it’s important to exclude certain audiences and keywords that are not likely to engage with your ad or lead to a conversion — this is where negative keywords come in.  Negative keywords are search terms (and phrases) you[…]

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