Digital Marketing, PPC, eCommerce and Lead Gen
First-party data is crucial for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing decisions. So, what is first-party data? First-party data is information you collect directly from your customers’ consent on your own channels. It can stem from customer purchases, support[…]
In the fast-paced realm of digital analytics, staying abreast of the latest updates is pivotal for making informed, data-driven decisions for your business. Google Analytics 4 (GA4) has introduced significant changes, and in this follow-up to our GA4 Webinar: The Good, The Bad, and The Ugly , we’ll delve into key features, addressing common questions[…]
One aspect of programmatic advertising that excites us here at Granular is the advanced audience targeting it offers. Publishers from every nook and cranny create audience segments, down to super niche personas that can be overlaid onto the different channels. Through a demand-side platform (DSP), you can access audience segments by searching for a word[…]
In today’s rapidly evolving digital landscape, the role of artificial intelligence (AI) in marketing cannot be understated. From marketing data analysis to personalized content recommendations, AI is reshaping how businesses connect with their audiences and drive growth. AI Webinar Topics Listeners to this webinar will: This is a fantastic opportunity to stay ahead of the[…]
Are you confident that your lead-gen advertising campaigns are profitable? If you’re not 100% sure, there’s no need to worry, we’ve got you covered! You need to learn about your break-even customer acquisition costs, and the key is to identify the threshold between unprofitable and profitable advertising. I’m going to use a fake catering business[…]
I’ve been an avid TikTok user since 2020 for obvious reasons. When TikTok first became popular, the platform was a great escape from the trials of the real world. The comedy, exploration of new topics, and seeing shared experiences made the content engrossing and hard to put down. As someone who has opened TikTok basically[…]
It’s a weekday afternoon at 4:45 p.m. You get assigned a last-minute campaign. You upload the provided creative and get an error message about the image size being too big or the wrong shape for the ad. Your client isn’t responding with new creative and it’s down to the wire, your ad needs to go[…]
If you feel like you’re being bombarded with iOS 17 update information, you’re not alone. The recent Apple iOS update was announced back in June, and since then it has everyone talking, specifically marketers. So, what’s going to change? Let’s take a look at the new features and how some of these changes are going[…]
Those who use Google Tag Manager often may have noticed that Google’s default “GA4 Configuration” tag has disappeared from the list of tag types. Google has decided to roll this into what they call their “Google tag” which is a standardized place to manage your GA4 configuration tagging. Google plans to roll this Google tag[…]
If you are selling products on Amazon, be prepared for fees: selling plans, referral, and fulfillment fees. Plus, if you choose to run Amazon Ads, that’s an extra cost too! To stay profitable, it’s essential to factor all of these in this additional spend. 4 Amazon Fees To Know Before you start selling product and[…]
If you’re currently running e-commerce ads on Meta but not taking advantage of the custom product set feature, you’re overlooking an incredible opportunity to segment your products. By doing so, you can efficiently segment your product list based on specific attributes. This allows you to precisely target the right consumers and optimize your advertising efforts[…]
Table of contents Jump to Part I: My Website Sucks. Should I run digital ads? Jump to Part II: My Website Still Sucks. Can I run digital conversion ads? Jump to Part III: My Website Still Sucks. How do I show customers what they need? 8/2/2023 Part I: My Website Sucks. Should I run digital[…]
It may only be August and currently in the triple digits here in Milwaukee, but it’s that time of the year to dive into digital media planning for the holidays (Q4) and start looking into 2024. To help get you started Granular’s founder and CEO, Jordon Meyer alongside President, Steve Kroll tap into their 25+[…]
Google Ads Editor is a free, downloadable application that allows you to conveniently update your Google campaigns in bulk. What could take five hours in the Google ads interface takes mere minutes in Editor. When I was first introduced to Editor it seemed overwhelming, but with time, it became the only tool I ever needed[…]
Ding Ding Ding, the digital boxing match Musk VS Zuck continues this week! A few days ago, Elon Musk, the owner of the platform formerly known as Twitter, announced through a series of tweets that he would be renaming the platform to “X.” The CEO of X.com, Linda Yaccarino, later tweeted (xeeting?) explaining what the[…]
In the ever-evolving landscape of digital marketing, staying ahead of the game means understanding which platforms your target audience uses most. With emerging platforms constantly vying for attention, it’s easy to fall prey to misconceptions about social platforms: Is TikTok exclusively for Gen Z? Do Millennials still use Facebook? Is Instagram reserved solely for young[…]
In the ever-evolving landscape of digital marketing, advertisers are continually seeking new ways to capture the attention and engage with their target audience. However, one persistent challenge that marketers face is the phenomenon known as “banner blindness.” This term refers to the tendency of internet users to subconsciously ignore or overlook banner advertisements on websites.[…]
Most of us have seen the Facebook pop-up “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.” While social media platforms offer businesses a range of advertising options to reach their target audience, one question I hear from clients often is, “Should we also be boosting posts[…]
Join us as we explore the world of Programmatic advertising, The Granular Way. Our expert speakers will share their insights and experiences on how to start or optimize your digital campaigns with Programmatic to achieve the best results. Whether you’re a marketing wizard or just starting out, this webinar is perfect for anyone looking to[…]
How it can Improve ROAS & Lower CPCs To ensure effective ad spend when managing PPC campaigns, it’s important to exclude certain audiences and keywords that are not likely to engage with your ad or lead to a conversion — this is where negative keywords come in. Negative keywords are search terms (and phrases) you[…]
As a millennial, I have a love for romantic comedies from the early 2000s. One of my favorites is How to Lose a Guy in 10 Days. I’ve owned the movie on VHS, DVD and now Digital, and have probably watched it over a hundred times. A few of the Granular folks were recently talking[…]
In recent months, LinkedIn has rolled out its own version of Business Manager similar to Meta. This is designed for a more streamlined approach to managing and sharing all of your LinkedIn assets (page, ad account, etc.) both internally with your team and externally with agency partners. Setting up your company in Business Manager as[…]
What do you do when the office impulse buys hundreds of cookies from a local Girl Scout? Throw a cookie and beer pairing happy hour, of course! And, since we’re data nerds, you can bet we polled our participants and made charts and graphs based on the results, all of which are posted within this[…]
For more than a decade, I’ve been crafting ad copy for Facebook, Instagram and Google Ads, and I often struggle to find a solid starting point. Tired of constantly starting from square one, I came up with an easy-to-follow list of idea generators that would spark good ad creative ideas and eliminate those moments of[…]
Pros and Cons – PLUS: 9 Examples Analyzing the Most Sophisticated Performance Marketers. The Temptation of Bidding on Another Company’s Brand Terms in Google Is it wise to bid on a competitor’s brand keywords in Google Ads? For anyone with experience utilizing strategy, it can feel a bit like taking a blow torch to your[…]
