Digital Marketing, PPC, eCommerce and Lead Gen
Part 1 of a 2-part article It’s late 3rd quarter and budget planning has begun at your company. In the off site working session attended by the heads of all departments, the CEO announces a bold 20% revenue growth goal for the next fiscal year. Later in the presentation as she drills down into details,[…]
Have you ever needed to pull specific data from Google Ads for analysis or client reporting, only to find that Google Ads just didn’t have the report you were looking for? You’re not alone and we are here to help! The Google Ads Extension for Google Sheets is free, easy-to-use add-on allows you to create[…]
Keeping up with every platform update, new ad format, and industry shakeup is tough—that’s where we come in. Each month, the Granular team curates the most important changes in paid media, breaking them down with expert insights on why they matter for your bottom line. We keep it concise, actionable, and focused on what drives[…]
Before diving into the technical steps of enhancing conversion tracking with Google Tag Manager (GTM) and HubSpot, let’s look at a real-world success story. Argo Translation, a leader in the language services industry, faced challenges with ineffective tracking of their investment into PPC campaigns. By leveraging the strategies outlined in this blog, they achieved an[…]
At the end of December 2024, Google quietly launched a powerful new feature for advertisers: the Brand Report. This tool provides streamlined access to reach and frequency metrics for Video, Display, Demand Gen, and App campaigns. For businesses seeking precise insights, Granular reporting, measurement, and analytics services play a crucial role in making the most[…]
Accurate attribution is the key to unlocking actionable insights from your Meta Ads campaigns. Without it, you might misjudge performance or leave optimization opportunities on the table. Fortunately, Meta Ads Manager provides customizable attribution settings for Leads and Sales campaign objectives that allow you to track and analyze conversions effectively. This guide will help you[…]
The digital landscape moves fast, and keeping up can feel overwhelming. But with the right tools, staying ahead becomes second nature. Google Ads’ 2024 updates were built to simplify, optimize, and elevate your campaigns. Whether you’re a small business or a seasoned marketer, these updates are designed to connect you with your audience and drive[…]
If your company or client is planning to move their website to a new platform and you run PPC ads, there are a few things you need to know before getting started. We’ve built a handy checklist to help you plan your process and set the right timeline and expectations for your new website launch.[…]
With the holiday season just around the corner, Meta has launched a series of ad updates to help businesses maximize their campaigns and connect with shoppers in fresh, engaging ways. Promo Codes Directly In Ads Promo codes are one of the most effective ways to incentivize shoppers. Meta’s new feature allows businesses to integrate promo[…]
Understanding the psychological journey of your customers is pivotal for creating effective digital advertising strategies. Often overlooked when crafting ad copy, creative content, and landing pages, these stages shouldn’t be ignored. Regularly revisiting it can help you craft experiences that encourage potential customers to convert. Inspired by Eugene Schwartz’s framework in Breakthrough Advertising, this guide[…]
If you manage Google Ads for an eCommerce client or work on an eCommerce marketing team, you’ve likely uploaded product data to Google Merchant Center (GMC) and encountered some issues. GMC disapproves products that don’t meet Shopping ads policies or product data standards. Disapproved products won’t appear in Google Shopping ads or free listings, which[…]
While it might seem early to be thinking about the holidays in the middle of summer, now is the time to begin your advertising plan for the upcoming holiday season. Black Friday and the 2024 holiday season are fast approaching and you don’t want to be caught off guard with any part of your media[…]
Six months ago, Granular launched our Mentorship Program to give college students genuine insight into the digital marketing world. We aimed to create a curriculum that focused on real industry experiences, not just making coffee, completing menial tasks, or learning under the pressure of client work. The program kicked off in January with our first[…]
Last week, Google made waves in the privacy and advertising communities by announcing they will not be phasing out third-party cookies in their Chrome browser. This decision marks a significant end to their previous plans, which have seen multiple delays since their initial announcement in 2020. The challenge has been balancing user privacy demands with[…]
Often, questions arise between PPC managers along the lines of “Can I bid on my client’s brand name with a dash in it (For example: Harley-Davidson, Molson-Coors, etc.) or will that be a duplication of my keywords?” As you may or may not already be aware, having the same keyword twice in a Google Ads[…]
When building a Meta campaign, it is crucial to ensure that the campaign objective aligns with your business goals and complements the desired user action. Meta currently offers six different objective types: Awareness, Traffic, Engagement, Leads, Sales, and App. Each campaign objective serves its unique purpose, and without carefully selecting the correct one, you might[…]
The 2024 Google Marketing Live event was a lot to take in, as Google unveiled several updates allegedly designed to supercharge our advertising efforts. From AI-powered creative assets to immersive shopping ads, there’s a lot to unpack… Now this is where you would normally find our in-depth blog post about everything you should and would[…]
Let’s compare five popular Consent Management Platforms (CMPs) that integrate with Google’s Consent Mode. This guide is designed to help you choose the right platform that facilitates compliance with privacy laws while retaining your ability to build, execute, and iterate data-driven marketing. Below we evaluate each CMP’s compatibility with Google’s Consent Mode, their cost-effectiveness, and[…]
In the latest installment of the Granular Webinar Series, we delve into the imminent shift away from traditional cookie-based tracking. This comprehensive session is designed to arm marketers, advertisers, and businesses with the knowledge and strategies necessary to adapt and flourish in the cookie-free world. Jordon Meyer, the Founder and CEO of Granular, together with[…]
Are you struggling to decide how much to spend on digital advertising and where to allocate your budget for the best ROI? In the ever-evolving landscape of digital marketing, understanding the nuances of advertising spend across different channels can significantly impact your strategy’s success. Whether you’re a small business owner, a marketing professional, or simply[…]
Working with agencies can be a game-changer for businesses looking to expand their online presence. However, not all agencies are created equal, and it’s important to be aware of potential red flags before entering into a partnership. Take a look at the five warning signs that an agency might be hiding and find out how[…]
Google provides you with dozens of metrics you can use to determine your Google Ads campaign performance. We all know some of the most important ones like conversions, cost-per-conversion, and conversion value. Those are final performance metrics that are not telling the full story. In fact, there are many non-lead KPIs that are worth exploring,[…]
Google Ad Grants provide eligible non-profits the opportunity to receive up to $10,000 per month in ad spend on Google search. Yes, that’s up to $120,000 a year in free ad spend! Granular has helped non-profits secure and spend over $1,000,000 of free ad spend in Google. To help make sure you’re getting the most[…]
Pets make everything better, right? Meet Raven, the Labradoodle who keeps our Director of Agency Partnerships, MacKenzie Krantz, on her toes.
Granular offers a wide range of perks, but undoubtedly the best one is the opportunity to enjoy a month-long paid sabbatical every three years. During the sabbatical, we are encouraged to travel and even receive a stipend to help fund our adventure. Granular has now done 10 sabbaticals! Let me tell you, my sabbatical timing[…]
