Digital Marketing, PPC, eCommerce and Lead Gen
Updated 05/05/2025 It’s tough to keep up with every platform update, new ad format, and industry shakeup—that’s where we come in. Each month, the Granular team curates the most important changes in paid media, breaking them down with expert insights on why they matter for your bottom line. We keep it concise, actionable, and focused[…]
Part 2 of 2. To read the first installment, Improving Advertising Efficiency, Part One: Understanding Incrementality, click here! Using Geo Experiments for Incrementality Measurement In part 1 of this article (link) we defined incrementality measurement, the problem it attempts to solve and a common scenario in digital advertising where it is needed. This article will[…]
At Granular, we’re no strangers to asking the tough questions; the ones that keep marketers up at night. Like: What’s the best thing to pair with a Girl Scout Cookie? Over the past few years, we’ve made it our mission to find out. The Rules Were Simple Each member of the Granular team picked a[…]
If you’re running Google Ads, you’ve probably noticed some funky changes in how your conversions are getting credited lately. That’s not your imagination Google Analytics 4 (GA4) is shaking things up. GA4’s latest updates are designed to give you a clearer picture of what’s actually working in your paid search campaigns. But the shift is[…]
Generating leads on LinkedIn is a powerful way to grow your business. But what happens after those leads roll in? Manually exporting and organizing them is time-consuming and prone to errors. Fortunately, Zapier makes it easy to automate this process, saving you time and ensuring your data is always up to date. In this guide,[…]
Integrating your Shopify store with Google Merchant Center is a no-brainer to help promote your products across Google’s available ads inventory. Without this key step, you won’t be able to operate Product Listing Ads campaigns or any similar Shopping ad types on Google Ads, so it’s imperative to complete this process before starting any advertising. […]
Digital advertising is constantly evolving, and programmatic strategies have become essential for brands looking to maximize their ad spend while reaching the right audience at the right time. In our recent webinar, “Programmatic Growth Unlocked: Geofencing, ABM, and CTV”, we explored three cutting-edge strategies that are transforming how businesses target and engage with their customers.[…]
March 19, 2025 | Milwaukee, WI Granular, a leading Milwaukee-based digital marketing agency, proudly announces its 10th consecutive year as a Google Premier Partner, placing it among the top 3% of Google Partners in the U.S. This milestone coincides with Granular’s 10-year anniversary, reinforcing its reputation as a top-performing ad agency that delivers measurable results[…]
Advertising on Amazon offers immense sales potential, but navigating its intricate advertising ecosystem can often be daunting. Amazon’s strict advertising guidelines and fee structures can result in challenges that eat into your margins, particularly when dealing with product ineligibility issues. However, with the right strategies or agency partner, these obstacles can be lessened. Here are[…]
One of the biggest nightmares for a digital marketer is realizing your conversion tracking has broken—especially if it’s been down for days without you noticing. It’s something that a PPC pro shouldn’t have to check every day, but unfortunately, this scenario is more common than you might think. At Granular, we wanted to ensure our[…]
Part 1 of 2. To read the first installment, Improving Advertising Efficiency, Part Two: Measuring Incrementality, click here! It’s late 3rd quarter and budget planning has begun at your company. In the off-site working session attended by the heads of all departments, the CEO announces a bold 20% revenue growth goal for the next fiscal[…]
Have you ever needed to pull specific data from Google Ads for analysis or client reporting, only to find that Google Ads just didn’t have the report you were looking for? You’re not alone and we are here to help! The Google Ads Extension for Google Sheets is free, easy-to-use add-on allows you to create[…]
Before diving into the technical steps of enhancing conversion tracking with Google Tag Manager (GTM) and HubSpot, let’s look at a real-world success story. Argo Translation, a leader in the language services industry, faced challenges with ineffective tracking of their investment into PPC campaigns. By leveraging the strategies outlined in this blog, they achieved an[…]
At the end of December 2024, Google quietly launched a powerful new feature for advertisers: the Brand Report. This tool provides streamlined access to reach and frequency metrics for Video, Display, Demand Gen, and App campaigns. For businesses seeking precise insights, Granular reporting, measurement, and analytics services play a crucial role in making the most[…]
Accurate attribution is the key to unlocking actionable insights from your Meta Ads campaigns. Without it, you might misjudge performance or leave optimization opportunities on the table. Fortunately, Meta Ads Manager provides customizable attribution settings for Leads and Sales campaign objectives that allow you to track and analyze conversions effectively. This guide will help you[…]
The digital landscape moves fast, and keeping up can feel overwhelming. But with the right tools, staying ahead becomes second nature. Google Ads’ 2024 updates were built to simplify, optimize, and elevate your campaigns. Whether you’re a small business or a seasoned marketer, these updates are designed to connect you with your audience and drive[…]
If your company or client is planning to move their website to a new platform and you run PPC ads, there are a few things you need to know before getting started. We’ve built a handy checklist to help you plan your process and set the right timeline and expectations for your new website launch.[…]
With the holiday season just around the corner, Meta has launched a series of ad updates to help businesses maximize their campaigns and connect with shoppers in fresh, engaging ways. Promo Codes Directly In Ads Promo codes are one of the most effective ways to incentivize shoppers. Meta’s new feature allows businesses to integrate promo[…]
Understanding the psychological journey of your customers is pivotal for creating effective digital advertising strategies. Often overlooked when crafting ad copy, creative content, and landing pages, these stages shouldn’t be ignored. Regularly revisiting it can help you craft experiences that encourage potential customers to convert. Inspired by Eugene Schwartz’s framework in Breakthrough Advertising, this guide[…]
If you manage Google Ads for an eCommerce client or work on an eCommerce marketing team, you’ve likely uploaded product data to Google Merchant Center (GMC) and encountered some issues. Perhaps your products are showing the wrong prices or aren’t even displaying at all. GMC disapproves products that don’t meet Shopping ads policies or product[…]
While it might seem early to be thinking about the holidays in the middle of summer, now is the time to begin your advertising plan for the upcoming holiday season. Black Friday and the 2024 holiday season are fast approaching and you don’t want to be caught off guard with any part of your media[…]
Six months ago, Granular launched our Mentorship Program to give college students genuine insight into the digital marketing world. We aimed to create a curriculum that focused on real industry experiences, not just making coffee, completing menial tasks, or learning under the pressure of client work. The program kicked off in January with our first[…]
Last week, Google made waves in the privacy and advertising communities by announcing they will not be phasing out third-party cookies in their Chrome browser. This decision marks a significant end to their previous plans, which have seen multiple delays since their initial announcement in 2020. The challenge has been balancing user privacy demands with[…]
Often, questions arise between PPC managers along the lines of “Can I bid on my client’s brand name with a dash in it (For example: Harley-Davidson, Molson-Coors, etc.) or will that be a duplication of my keywords?” As you may or may not already be aware, having the same keyword twice in a Google Ads[…]
When building a Meta campaign, it is crucial to ensure that the campaign objective aligns with your business goals and complements the desired user action. Meta currently offers six different objective types: Awareness, Traffic, Engagement, Leads, Sales, and App. Each campaign objective serves its unique purpose, and without carefully selecting the correct one, you might[…]
