Rachael Beech

Use Google Trusted Store as an AdWords Review

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]

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Is Your Amazon Listing Ready for Ads?

Amazon ads can be a powerful way to drive visibility, traffic, and sales. But even the best campaign structure cannot make up for a product listing that is not ready to convert. This is one of the most common issues we see holding back Amazon campaign performance. A brand may have the right keywords, targeting,[…]

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Prime Day FOMO? Why Skipping the Hype Might Boost Your Bottom Line.

Every year, Amazon Prime Day draws in millions of shoppers hunting for the best deals on everything from electronics to home goods. For many brands, it’s a golden opportunity to boost sales. But what if you’re not offering any major discounts? Should you still participate – and more importantly, should you still increase your Amazon[…]

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