Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns

May 23, 2023

Impact Rating

05/23/23 - Granular

Granular analysis and first look

Google Marketing Live 2023 introduced new AI-powered features for Search and Performance Max campaigns, designed to enhance campaign creation, improve ad relevance, and provide deeper performance insights. These updates aim to help advertisers find untapped demand and drive incremental results across various channels and audiences.

Screenshot of the conversational experience in the Google Ads UI
Have a natural language conversation with Google Ads to help you create keywords and assets that drive better Search campaign performance
Gif of the new SGE on a phone
In the coming months, we’ll experiment with Search and Shopping ads that are directly integrated into the AI-powered snapshot and conversational mode
Screenshot of brand restrictions in the Google Ads UI
With new brand restrictions, you can benefit from the additional reach of broad match while ensuring it matches to relevant brand traffic that you specify
Gif of the asset creation flow
The new asset creation flow in Performance Max is powered by generative AI to help you build high-quality ad assets
Screenshot of the Ads Creative Studio
New features in Ads Creative Studio make it easier to ensure your Performance Max creative and assets are set up for success ahead of deployment

Photo Credit: Google

Why this matters?

  • Enhanced Campaign Creation: New conversational experience in Google Ads helps advertisers generate effective keywords, headlines, descriptions, images, and other assets using natural language and generative AI.
  • Improved Ad Relevance: Generative AI will create more relevant, high-quality ads, and new features like brand restrictions for broad match ensure ads only appear for specified brand traffic.
  • Deeper Insights: Enhanced insights into search terms, performance, and assets help advertisers understand what drives performance and optimize their campaigns effectively.

Next Steps/Action Items

  • Utilize Conversational AI: Test the new conversational experience in Google Ads to streamline the creation of Search campaigns.
  • Implement Brand Restrictions: Use brand restrictions in broad match campaigns to ensure ads only match relevant brand traffic.
  • Leverage New Insights: Monitor and utilize improved search term insights, performance insights, and asset insights to refine campaign strategies and boost results.

Learn more about past Google updates