Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
05/23/23 - Granular
Granular analysis and first look
Google Marketing Live 2023 introduced new AI-powered features for Search and Performance Max campaigns, designed to enhance campaign creation, improve ad relevance, and provide deeper performance insights. These updates aim to help advertisers find untapped demand and drive incremental results across various channels and audiences.
Photo Credit: Google
Why this matters?
- Enhanced Campaign Creation: New conversational experience in Google Ads helps advertisers generate effective keywords, headlines, descriptions, images, and other assets using natural language and generative AI.
- Improved Ad Relevance: Generative AI will create more relevant, high-quality ads, and new features like brand restrictions for broad match ensure ads only appear for specified brand traffic.
- Deeper Insights: Enhanced insights into search terms, performance, and assets help advertisers understand what drives performance and optimize their campaigns effectively.
Next Steps/Action Items
- Utilize Conversational AI: Test the new conversational experience in Google Ads to streamline the creation of Search campaigns.
- Implement Brand Restrictions: Use brand restrictions in broad match campaigns to ensure ads only match relevant brand traffic.
- Leverage New Insights: Monitor and utilize improved search term insights, performance insights, and asset insights to refine campaign strategies and boost results.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone