Recap of Product Announcements from Google Marketing Live 2022
05/24/22 - Granular
Granular analysis and first look
Google Marketing Live 2022 introduced significant updates aimed at enhancing advertisers’ ability to drive results and build resilience. Key innovations include expanded video ad options, improved automation features, and new tools for data insights and ad relevance. These updates are designed to optimize campaign performance and provide deeper consumer engagement opportunities across various Google platforms.
In-depth Summary
Video Ads Innovations:
- Video action and App campaigns now available on YouTube Shorts globally.
- Product feeds for video ads on YouTube Shorts launching later this year.
- Video ads in Discover to increase brand engagement.
- Connected TV campaigns to target affinity, in-market, and demographic audiences via Display & Video 360.
Automation and Performance:
- Performance Max improvements: A/B testing, expanded campaign management, store sales goal support, and new insights.
- Three new Insight reports: Attribution, Budget, and Audience insights.
- Automatically created assets for responsive search ads, initially in English.
Ad Relevance and Engagement:
- New mobile-first layouts for responsive display ads, including scrollable ads and videos.
- Enhanced Asset Library for digital creative asset management.
- Optimization score expanded to more campaign types.
Lead Form and CRM Integrations:
- Over 2,500 questions for lead form extensions in English campaigns.
- Integration of Zapier for improved CRM connectivity.
- New lead funnel reporting for better lead management visualization.
Future Marketing Resilience:
- Introduction of lift testing for measuring ad impact on conversions and searches.
- Simplified tagging with the new Google tag for Ads and Analytics.
- Testing of new privacy-safe options for interest-based advertising.
- Launch of My Ad Center for user-controlled ad preferences and data privacy.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone