Google I/O: Making AI helpful for everyone
05/10/23 - Granular
Granular analysis and first look
At Google I/O 2023, Google introduced advancements in AI aimed at enhancing search capabilities, boosting creativity and productivity, and enabling innovation while emphasizing responsible AI deployment. Key updates include generative AI in search, AI tools for Google Workspace and Cloud, and new features in Bard.
Why this matters?
- Enhanced Search Capabilities: Generative AI in search enables new types of questions and conversational modes, improving user experience and information access.
- Productivity and Creativity Boost: Tools like Google Workspace Duet AI and Vertex AI for Google Cloud enhance productivity by automating tasks and providing contextual assistance.
- Global Accessibility and Support: Bard’s expansion to 180 countries and support for multiple languages increases accessibility and user engagement.
Next Steps/Action Items
- Explore SGE: Join the waitlist for the new search generative experience in Search Labs to leverage AI-powered search capabilities.
- Utilize Workspace Duet AI: Sign up for Workspace Labs to enhance productivity and collaboration with AI-generated drafts and templates.
- Leverage Google Cloud AI Tools: Implement Vertex AI tools for code completion, image generation, and speech-to-text accuracy to improve development workflows.
- Engage with Bard: Take advantage of Bard’s new extensions, language support, and availability in more countries to enhance learning and productivity.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone