Link Your Zapier Account in the Google Ads UI
10/27/21 - Granular
Granular analysis and first look
Integrating Zapier with Google Ads is a strategic enhancement for PPC managers aiming to streamline data management and improve campaign efficiency. This integration automates key tasks such as CRM linkage, offline conversion imports, and Customer Match updates, reducing manual workload and enhancing the accuracy of data-driven decisions. By leveraging this automation, PPC campaigns can achieve higher performance through precise targeting and real-time data updates.
In-depth Summary
Benefits of Integration:
- Automation of Manual Tasks:
- Lead Form Extensions: Automatically link to CRM and receive leads.
- Offline Conversion Imports: Import offline conversions from CRM back to Google Ads.
- Customer Match Lists: Update, sort, and remove contacts automatically.
- Extensive Integrations:
- Compatible with over 3,000 CRMs and platforms like Slack, Mailchimp, and Salesforce.
Case Studies:
- ServiceTitan:
- Challenge: Manual data transfer for lead form extensions, offline conversion import, and Customer Match.
- Solution: Linked Zapier with Google Ads, automating data uploads.
- Result: Saved time and focused on campaign analysis.
- Quote: “What used to be a manual process of downloads, formatting, and uploads now happens effortlessly, saving us time to focus on more valuable tasks.” – Matt Grebow, Senior Manager of Demand Generation at ServiceTitan.
- Fluent:
- Challenge: Difficulty in importing offline conversions.
- Solution: Used Zapier to automate the transfer of offline conversions to Google Ads.
- Result: Saved time, identified effective ads, optimized campaigns.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone