Plan Across Your Entire Account with Performance Planner

Granular analysis and first look

Performance Planner is an essential tool for PPC managers, especially during the holiday season. It simplifies the planning process by providing automatic estimates for clicks, conversions, and conversion values. The latest updates enhance its functionality, allowing for more comprehensive campaign planning and better understanding of bid and budget recommendations. These improvements are crucial for optimizing performance across entire accounts.

In-depth Summary

Expanded Campaign Inclusion:

• Add previously ineligible campaigns using past performance data or manual forecasts.
• Plan across the entire account more effectively.

Enhanced Recommendations:

• New “Suggested changes” column displays recommended budget and bid adjustments.
• Provides clear, actionable insights for specific campaigns.

Secondary Metrics:

• Add additional metrics to performance plans for a broader impact analysis.
• Example: Add clicks metrics alongside conversion-focused plans.

Customizable Time Ranges:

• Select specific historical conversion rates that align with expected performance.
• Tailor plans using relevant historical data for more accurate forecasting.