Articles to help you start thinking about turning business goals into marketing strategy
Edge out competitors & maximize your marketing reach by leveraging the experience & advice from industry experts at Granular. From social media specialists all the way up to Granular’s leadership, you’ll find a wealth of perspectives offering lessons and marketing tactics to help your business advance in this curated collection.
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As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your[…]
Last week, I got to attend HeroConf in Philadelphia. If you’re not familiar with the conference it is the largest conference in the world that only focuses on paid search. It was a great chance to catch up with my PPC friends from around the world, moderate a whole day of breakouts, and get to[…]
I’ve been implementing Gmail ads for all of my clients lately to test out an under-utilized way of getting in front of new users. With my clients at Granular, Gmail campaigns have been one of the most successful Display campaigns I’ve seen in driving new leads. We also still see many advertisers are still unfamiliar[…]
Remarketing isn’t anything new anymore. It’s become one of the most common forms of Display advertising within the AdWords platform. Creating audiences in AdWords is fairly simple and is good for creating basic audiences. Google Analytics, on the other hand, allows you to create several, layered audiences that can be used to make your remarketing[…]
As a digital marketer I’m always trying to implement new ways to connect with my target audience. I consistently see positive results from my campaign performances when I’m building visitors’ confidence every step of the PPC path. An easy way to build that confidence is through proof points. I look at proof points as evidence that backs[…]
I recently had a conversation with a client about expanding their reach and going after their competitors with paid search. Initially they weren’t sure about this because they were afraid the competition would start targeting their name in retaliation. The funny part was their competitors were already targeting them and we could prove it. Google gives advertisers[…]
RLSA campaigns, or remarketing lists for search ads, is a unique way to get your ads back in front of previous visitors. For example let’s say someone visited your website and left because they weren’t ready to convert at that moment. If you have the remarketing code set up on you site, you will have the visitor[…]
Results of Our Instagram Ads Test Start with a small budget when testing a new channel / ad format – that’s almost always our rule. This of course varies based on your company size. Testing a new channel at one of the universities I ran paid for was often in the $10s of thousands of[…]
Whether you’re involved with PPC, SEO, email marketing or social media, the landing page can make or break the odds of a campaign succeeding. You can drive a lot of traffic, but if your landing page doesn’t convert then what’s the point? A 25% CTR and 400% traffic increase doesn’t look great if the return[…]
If you own a restaurant, store, or any business requiring foot traffic for survival, then most likely people are finding you on Google Maps. Google Maps offers much more than giving directions. If you value digital marketing for your local business, then Google Maps must be a part of your strategy. Here’s why. Local Results Are Showing[…]
“Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled[…]
Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch[…]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
