Introducing Brand Recommendations in Google Ads

Granular analysis and first look

Google Ads has launched AI-powered Brand Recommendations to enhance both awareness and consideration campaigns. This new feature is part of the Recommendations page, helping advertisers optimize campaigns with tailored suggestions.

• Introduction:
  • Brand Recommendations are now live in Google Ads.
  • They apply to CPM and CPV campaigns.
  • They complement existing performance recommendations.
• Functionality:
  • Analyze account history, campaign settings, and trends.
  • Provide up-to-date best practices.
  • Customized and frequently updated recommendations.
• Categories of Recommendations:
  • Ads and Assets:
    • Refine ads and create new ones.
    • Example: Add bumper ads, include video aspect ratio.
  • Bidding and Budgets:
    • Find the right bid strategy and manage budgets.
    • Example: Adjust CPM and CPV budgets, tCPM bids.
  • Keywords and Targeting:
    • Reach new audiences.
    • Example: Opt-in to audience expansion, new ad groups without contextual targeting.
  • Measurement:
    • Enhance reporting features.
    • Example: Link YouTube account in Google Ads.
• How to Get Started:
  • Access Brand Recommendations via your Google Ads account.
  • Check active CPM or CPV campaigns for recommendations.