Digital Marketing, PPC, eCommerce and Lead Gen
At the end of December 2024, Google quietly launched a powerful new feature for advertisers: the Brand Report. This tool provides streamlined access to reach and frequency metrics for Video, Display, Demand Gen, and App campaigns. For businesses seeking precise insights, Granular reporting, measurement, and analytics services play a crucial role in making the most[…]
At Granular, we used to use spreadsheets for our client-facing KPI reporting. This involved downloading data for every account we had, then molding it into charts and graphs that would be readable by a client. As our number of clients grew, this task became much more difficult. We had to find an automated solution that[…]
