Digital Marketing Industry Trends

Articles featuring the latest trends in digital marketing

Marketers seeking to adapt, survive and thrive in this fast-paced industry have come to the right place. Browse this collection of articles by industry thought-leaders focusing on the latest & greatest trends in digital marketing. Know what the experts know & outshine the rest by reading on.

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AI for PPC

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]

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ecommerce consulting milwaukee

Quantitative Staffing for eCommerce Seasonality

As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]

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Use Google Trusted Store as an AdWords Review

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]

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