February 2023 Google Update – Ads Privacy Hub Introduced

Granular analysis and first look

Google introduced the Ads Privacy Hub on February 6, 2023, a new resource to help businesses navigate the changing digital landscape and improve ad performance in a privacy-first world. This hub provides tools, best practices, and information to help advertisers build privacy-preserving ad strategies.

Why this matters

This update offers businesses and marketers an extended toolbox for managing data while navigating privacy changes, allowing those with access to execute strategies like:

• Staying Updated on Privacy Changes: The Ads Privacy Hub helps businesses understand the latest privacy changes and their impact on ad performance, ensuring they remain compliant and effective.
• Building First-Party Data Strategies: Advertisers can learn how to develop first-party data strategies, which are crucial for privacy-preserving ad campaigns.
• Optimizing with Privacy-First Tools: The hub offers tactical examples and planning tools to help businesses use Google’s privacy-first measurement solutions, enhancing their ad strategies.

Next Steps/Action Items

Marketers and business owners alike should consider these next steps to take advantage of this Google update:

• Explore the Ads Privacy Hub: Visit the Ads Privacy Hub to familiarize yourself with the latest privacy changes and their implications for your ad performance.
• Develop First-Party Data Strategies: Utilize the hub’s resources to build and implement a robust first-party data strategy for your advertising campaigns.
• Use the Planning Tool: Answer a few questions about your Google Ads account setup to receive a customized privacy-first measurement plan tailored to your business.
• Bookmark the Hub: Keep the Ads Privacy Hub bookmarked as a consistent source of truth for updates and best practices on Google Ads privacy-preserving technologies.
• Implement Privacy-First Measurement Solutions: Follow the tactical examples provided to integrate Google’s privacy-first measurement solutions into your ad strategy.