Guest author perspectives on digital marketing
Diversify your understanding of the digital marketing world with perspectives offered by expert guest authors including marketing directors, in house digital strategists and more. See what they see & deepen your understanding of working as an in-house marketer.
Featured
In-house life… What’s the deal Duane? I used to work freelance and agency life for a number of years. The reasons I love working in-house boil down to 6 key areas from startups to growing businesses. Time Ideas Training Business Veto Tracking But let me expand on each one and tell you why I love[…]
Often, questions arise between PPC managers along the lines of “Can I bid on my client’s brand name with a dash in it (For example: Harley-Davidson, Molson-Coors, etc.) or will that be a duplication of my keywords?” As you may or may not already be aware, having the same keyword twice in a Google Ads[…]
Those who use Google Tag Manager often may have noticed that Google’s default “GA4 Configuration” tag has disappeared from the list of tag types. Google has decided to roll this into what they call their “Google tag” which is a standardized place to manage your GA4 configuration tagging. Google plans to roll this Google tag[…]
A few months ago the CEO of an ad tech startup reached out and presented me with an opportunity to lead their user acquisition and growth marketing efforts. I decided to trust my gut and accept the in-house role at AdStage as their Head of User Acquisition and Growth. Leaving agency life behind was tough.[…]
Hey! I’m Mike Henderson, Digital Marketing Director at SuretyBonds.com where I manage our paid search and other online marketing initiatives. I started at SuretyBonds.com in October 2013. Prior to coming on, I was fresh out of college working at a small ad agency. I was hesitant to make the move to in-house, but like most[…]
In-house life… What’s the deal Duane? I used to work freelance and agency life for a number of years. The reasons I love working in-house boil down to 6 key areas from startups to growing businesses. Time Ideas Training Business Veto Tracking But let me expand on each one and tell you why I love[…]
Hi Everyone! I’m Brooke Townsend, and I’m what I like to call myself a “marketing minority.” I have been working as an in-house PPC Manager for Invitations by Dawn for about 3.5 years, and have loved (almost) every minute of it. Invitations by Dawn is an e-commerce wedding invitations and stationery company. Putting e-commerce and[…]
At Granular, we try to share as much useful information about the PPC world as we can. It’s a passion that we’re proud to have, but we acknowledge our views are just one perspective. PPC advertisers at agencies typically work with several clients that can expand across a variety of industries. We’re not used to working on[…]
