Articles on PLAs, shopping feed management & eComm platforms
You’ve arrived at the source for tips on eCommerce marketing, with insights on shopping feed management, Google Merchant Center setup and product listing ads best practices from experienced online retail marketers. Discover how to put your products in front of your consumers when they want them.
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If you manage Google Ads for an eCommerce client or work on an eCommerce marketing team, you’ve likely uploaded product data to Google Merchant Center (GMC) and encountered some issues. Perhaps your products are showing the wrong prices or aren’t even displaying at all. GMC disapproves products that don’t meet Shopping ads policies or product[…]
Whether you’re involved with PPC, SEO, email marketing or social media, the landing page can make or break the odds of a campaign succeeding. You can drive a lot of traffic, but if your landing page doesn’t convert then what’s the point? A 25% CTR and 400% traffic increase doesn’t look great if the return[…]
“Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled[…]
As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]
