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Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
For a little while now, Facebook has been pushing its Marketplace section as a sort of Craigslist killer. There are quite a lot of listing and a decent amount of traffic inside Facebook’s Marketplace system. But it hasn’t caught on the way Facebook hoped. While the Facebook Marketplace is not going anywhere, as of now.[…]
With the advent of quick-to-market ecommerce platforms like Shopify, Big Commerce, and Squarespace (just to name a few) there are more people jumping into the world of ecommerce every day. While it’s possible to grow an organic footprint for an ecommerce brand, PPC and paid media continue to be the driving force behind ecommerce sales.[…]
Check out previous blogs in this series Think of digital content as gas in your car’s gas tank. The more content you create, the farther you can go on a single tank. In this metaphor, PPC campaigns are your car – your means of conveyance. A car without any gas renders it useless. On the[…]
After somebody clicks on an ad, the only way to turn that person from a window shopper to a customer is the experience you provide for them on your website. It’s that critical moment, right after a click, for your brand to make an impression, gain trust, and ultimately get the person to spend their[…]
I wanted to start this blog series off (check out part 1) talking about one of the most underutilized and misunderstood digital marketing mediums: email. Email marketing is much more than just sending a newsletter or sales to your consumers. There are many secondary benefits from running an email marketing program, most of which can help[…]
The Ecosystem Approach If you have ever chatted with me about digital marketing, you have most likely heard me say (over and over again) that digital marketing is an ecosystem. Over the next few months, I’ll be writing about the ecosystem approach to digital marketing. I’ll tackle all the components of the marketing ecosystem, what[…]
