Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

B2B Audiences: How To Create & Effectively Use Them For PPC

In B2B, you’re typically not getting a transaction online.  You’re developing a relationship that you hope will lead to a transaction offline in the not-too-distant future.  Therefore, the best approach with PPC advertising isn’t to offer what you’re ultimately selling, but to offer valuable information that makes what you’re selling attractive to those you reach[…]

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