Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
05/23/23 - Granular
Granular analysis and first look
At Google Marketing Live 2023, Google introduced AI-powered solutions to help retailers drive growth and profitability. Key updates include enhancements to Search and Shopping ads, omnichannel solutions, new insights and reporting tools, and full-funnel video solutions on YouTube.
Photo Credit: Google
Why this matters?
- AI-Powered Search and Ads: Generative AI in Search and Shopping ads creates high-quality, relevant ads, enhancing the shopping experience and driving conversions.
- Omnichannel Optimization: Performance Max optimizes ROI across all Google Ads channels, driving both online and in-store sales.
- Advanced Insights: New tools provide detailed insights into product and category performance, helping retailers optimize profitability and ad investments.
Next Steps/Action Items
- Implement AI Features: Utilize generative AI in Search and Shopping ads to enhance ad relevance and engagement.
- Adopt Performance Max: Leverage Performance Max to optimize campaigns across various Google Ads channels for both online and offline conversions.
- Use New Insights Tools: Integrate new reporting tools to identify optimization opportunities and track profitability in your Google Ads account.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone