Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers

May 23, 2023

Impact Rating

05/23/23 - Granular

Granular analysis and first look

At Google Marketing Live 2023, Google introduced AI-powered solutions to help retailers drive growth and profitability. Key updates include enhancements to Search and Shopping ads, omnichannel solutions, new insights and reporting tools, and full-funnel video solutions on YouTube.

An example of an ad shown in our new Search Generative Experience (SGE)
An example of product-level optimization opportunities in Google Ads
An overview of the app advertising hub in Google Ads

Photo Credit: Google

Why this matters?

  • AI-Powered Search and Ads: Generative AI in Search and Shopping ads creates high-quality, relevant ads, enhancing the shopping experience and driving conversions.
  • Omnichannel Optimization: Performance Max optimizes ROI across all Google Ads channels, driving both online and in-store sales.
  • Advanced Insights: New tools provide detailed insights into product and category performance, helping retailers optimize profitability and ad investments.

Next Steps/Action Items

  • Implement AI Features: Utilize generative AI in Search and Shopping ads to enhance ad relevance and engagement.
  • Adopt Performance Max: Leverage Performance Max to optimize campaigns across various Google Ads channels for both online and offline conversions.
  • Use New Insights Tools: Integrate new reporting tools to identify optimization opportunities and track profitability in your Google Ads account.

Learn more about past Google updates