Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
05/23/23 - Granular
Granular analysis and first look
At Google Marketing Live 2023, Google introduced AI-powered tools and suitability solutions to enhance YouTube campaigns. These updates aim to improve creative assets, optimize video campaigns, and provide insights into how suitability settings impact KPIs.
Photo Credit: Google
Why this matters?
- AI-Powered Creativity: Google AI helps generate new video formats and improves asset quality, increasing the effectiveness of YouTube campaigns.
- Optimized Reach: AI-powered video campaigns deploy ads across various YouTube formats and devices, maximizing reach and engagement based on business objectives.
- Informed Decision-Making: Impact forecasting provides transparency on how suitability settings affect campaign performance, helping advertisers make better-informed decisions.
Next Steps/Action Items
- Utilize AI Tools: Use Google AI to generate and optimize video assets in multiple orientations, improving campaign effectiveness.
- Optimize Campaigns: Implement AI-powered video action and reach campaigns to drive conversions and awareness across YouTube formats.
- Monitor Suitability Impact: Use impact forecasting to understand and adjust suitability settings, balancing exclusions with performance metrics.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone