Reach more guests with Performance Max for travel goals

Mar 07, 2023

Impact Rating

03/07/23 - Granular

Granular analysis and first look

On March 7, 2023, Google announced that it is introducing Performance Max for travel goals, which helps hotels increase reach and drive bookings with AI-powered campaigns across multiple Google channels. Hotels can easily set up, customize, and optimize ads while benefiting from detailed property-level reporting and insights to enhance performance and ROI.

Why this matters?

  • Increased Visibility: Hotels can show ads across various Google platforms, including Maps, Search, YouTube, and Hotel Ads.
  • AI-Powered Optimization: Google’s AI helps create and optimize campaigns, ensuring ads are served to potential guests at crucial moments.
  • Enhanced Reporting: Property-level reporting and insights allow hotels to track performance and make data-driven decisions.

Next Steps/Action Items

  • Set Up Campaigns: Use the hotel picker tool to select properties and set up Performance Max campaigns.
  • Customize Ads: Edit pre-populated assets or upload custom creative elements to tailor ads.
  • Monitor Performance: Utilize the Insights page to track campaign performance and adjust strategies accordingly.

Learn more about past Google updates