We have a winner: announcing the results of our test of new Ads designs

Jun 13, 2023

Impact Rating

06/13/23 - Granular

Granular analysis and first look

Google Ads has tested and selected a new design featuring a left-hand main menu with pages organized into five high-level categories: Campaigns, Goals, Tools, Billing, and Admin. This new layout aims to enhance navigation and overall ease of use, based on user feedback.

Photo Credit: Google

Why this matters?

  • Improved Navigation: The new design groups pages into thematically linked categories, making it easier and faster to manage campaigns and settings.
  • User-Friendly Interface: Both new and experienced advertisers benefit from the streamlined layout, improving efficiency.
  • Flexible Transition: Users can switch between the new and previous designs until 2024, allowing time to adapt to the changes.

Next Steps/Action Items

  • Explore the New Design: Familiarize yourself with the new menu layout and categories to take full advantage of improved navigation.
  • Provide Feedback: Use the “Leave feedback” option to share your thoughts on the new design and suggest improvements.
  • Utilize Resources: Refer to the updated Help Center documentation and quick reference map to ease the transition and enhance efficiency.

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