Four tips to maximize sales this back-to-school season

Granular analysis and first look

On July 25th, 2024, Google provided insights and strategies for retailers to enhance their sales during the back-to-school season, particularly focusing on price-sensitive shoppers. Utilizing Google’s tools, retailers can attract and convert these customers effectively.

In-depth Summary

1. Automated Discounts (Beta):
   • Google’s AI-powered feature optimizes sale prices based on market signals.
   • Helps balance competitive pricing with profitability.
2. Promotion Assets:
   • Use in Search, Performance Max, and App campaigns.
   • Features redeemable coupons, enhancing appeal to deal-seeking shoppers.
3. In-Store Shopping Focus:
   • Highlight in-store products on Google Search and Maps.
   • Nearly 80% of shoppers planned in-store purchases last year.
4. Local Inventory Ads & Performance Max:
   • Promote specific locations and products.
   • Offers options like same-day delivery and curbside pickup.