Unlock the power of your Search ads with new tools

Feb 27, 2023

Impact Rating

02/27/23 - Granular

Granular analysis and first look

On February 27th, 2023, Google introduced new tools to enhance the effectiveness of Search ads, focusing on AI-driven creative performance and new customer acquisition. These tools aim to optimize ad relevance and performance, helping businesses connect with potential customers more efficiently.

Screenshot of Automatically created assets option in Google Ads UI
Opt in to automatically created assets at the campaign level. Photo Credit: Google

Why this matters?

  • AI-Driven Creativity: Automatically created assets use AI to generate relevant headlines and descriptions, improving ad performance with minimal effort from advertisers.
  • Enhanced Ad Strength: The new tools integrate automatically created assets into the Ad Strength rating, ensuring more accurate and effective ads.
  • Customer Acquisition: The new customer acquisition goal, powered by Smart Bidding and first-party data, helps businesses target and acquire new customers, driving revenue growth.

Next Steps/Action Items

  • Opt into Automatically Created Assets: Enable this feature at the campaign level to enhance your ad creative with AI-generated headlines and descriptions.
  • Leverage New Customer Acquisition Goals: Use the new customer acquisition goal in Search campaigns to prioritize and find high-value new customers.
  • Monitor Ad Performance: Track the performance of your ads with the updated Ad Strength rating and make adjustments as needed to optimize results.
  • Experiment with Bidding Strategies: Combine the new customer acquisition goals with bidding strategies such as Maximize conversion value with target ROAS to maximize revenue from new customers.

Learn more about past Google updates