Unlock the power of your Search ads with new tools
02/27/23 - Granular
Granular analysis and first look
On February 27th, 2023, Google introduced new tools to enhance the effectiveness of Search ads, focusing on AI-driven creative performance and new customer acquisition. These tools aim to optimize ad relevance and performance, helping businesses connect with potential customers more efficiently.
Why this matters?
- AI-Driven Creativity: Automatically created assets use AI to generate relevant headlines and descriptions, improving ad performance with minimal effort from advertisers.
- Enhanced Ad Strength: The new tools integrate automatically created assets into the Ad Strength rating, ensuring more accurate and effective ads.
- Customer Acquisition: The new customer acquisition goal, powered by Smart Bidding and first-party data, helps businesses target and acquire new customers, driving revenue growth.
Next Steps/Action Items
- Opt into Automatically Created Assets: Enable this feature at the campaign level to enhance your ad creative with AI-generated headlines and descriptions.
- Leverage New Customer Acquisition Goals: Use the new customer acquisition goal in Search campaigns to prioritize and find high-value new customers.
- Monitor Ad Performance: Track the performance of your ads with the updated Ad Strength rating and make adjustments as needed to optimize results.
- Experiment with Bidding Strategies: Combine the new customer acquisition goals with bidding strategies such as Maximize conversion value with target ROAS to maximize revenue from new customers.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone