Articles about measuring your audience, campaign & KPI performance
Data is everything, whether you’re a business owner, an in-house generalist or work on behalf of a client for an agency. Objective analysis of the ups, downs and in-betweens of a marketing campaign is essential for sustainable growth and optimal ROI. Get the finer points of turning analytics and measurement into KPI-surpassing tactics from seasoned experts.
Dive deeper: Excel & Google Sheets for Marketers | Measured Granular Results
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Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]
Within Google Sheets there are tools that are really rarely used despite the power behind them. You can find these tools in Add-ons. There is a plethora of them available, but the one I use the most is the Supermetrics add-on. Supermetrics has the capabilities to bring data in from all platforms, and from there[…]
Remarketing isn’t anything new anymore. It’s become one of the most common forms of Display advertising within the AdWords platform. Creating audiences in AdWords is fairly simple and is good for creating basic audiences. Google Analytics, on the other hand, allows you to create several, layered audiences that can be used to make your remarketing[…]
