Lauren Roloff

Use Google Trusted Store as an AdWords Review

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]

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A PPC Managers’ Website Migration Guide

If your company or client is planning to move their website to a new platform and you run PPC ads, there are a few things you need to know before getting started. We’ve built a handy checklist to help you plan your process and set the right timeline and expectations for your new website launch.[…]

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How to Fix Google Merchant Center (GMC) Product Disapprovals

If you manage Google Ads for an eCommerce client or work on an eCommerce marketing team, you’ve likely uploaded product data to Google Merchant Center (GMC) and encountered some issues. GMC disapproves products that don’t meet Shopping ads policies or product data standards. Disapproved products won’t appear in Google Shopping ads or free listings, which[…]

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