A new way to buy reservation ads in Google Ads
12/18/23 - Granular
Granular analysis and first look
On December 18, 2023 Google launched new self-service buying options for YouTube ads through Google Ads. This includes various reservation media products, allowing advertisers to plan, buy, and measure campaigns with greater ease and flexibility.
Photo Credit: Google
Why this matters?
- YouTube Select Lineups: Easier setup for premium content lineups.
- YouTube TV Lineups: Access to reserved TV inventory on YouTube.
- Masthead Ads: Cost-Per-Impression (CPM) masthead ads now available for self-service.
- Run of YouTube Reservation: Simplified process for standard YouTube reservations.
- Self-Service Setup: New options for setting up and managing YouTube ad reservations in Google Ads.
- Advanced Audiences: Use of advanced audience targeting alongside traditional reservation methods.
- UI Enhancements: User interface improvements in Google Ads for selecting reservation objectives.
Next Steps/Action Items
- Utilize Self-Service Tools: Start using the new self-service setup options for YouTube ad reservations.
- Leverage Advanced Targeting: Incorporate advanced audience features in your reservation campaigns.
- Monitor Availability: Check local market availability for new YouTube ad products and features.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts