Multiply your creativity with AI-powered tools for Search ads
Granular analysis and first look
On September 20th, 2023, Google announced some enhancements to its AI-powered tools to help advertisers create more relevant Search ads. The updates include the expansion of automatically created assets and the introduction of a conversational experience for building Search campaigns.
Why this matters?
- Enhanced Relevance: Automatically created assets generate tailored headlines and descriptions, improving ad strength and relevance.
- Language Expansion: These tools are now available in seven additional languages, broadening accessibility for global advertisers.
- Efficiency in Campaign Creation: The conversational experience streamlines campaign setup by using AI to generate keywords, headlines, and images, saving time and inspiring creativity.
Next Steps/Action Items
- Opt-In to Automatically Created Assets: Enable this feature in campaign settings or via the Recommendations page to deliver more relevant ads.
- Leverage New Languages: Utilize automatically created assets in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
- Test the Conversational Experience: If in the US or UK, participate in the beta testing for the conversational experience to enhance campaign performance with AI-generated suggestions.
Helpful links for this Google update
Learn more about past Google updates
- Oct 2024 - October 2024 Google Ads Update – New Performance Max features
- Oct 2024 - October 2024 Google Ads Update – Simplified Video Experiments
- Sep 2024 - September 2024 Google Ad Update – First Position Now available across YouTube in Display & Video 360
- Sep 2024 - September 2024 Google Ad Update – YouTube Studio offers new website visits goal
- Aug 2024 - August 2024 Google Ad Update – New First-Party Data Tools
- Aug 2024 - August 2024 Google Ad Update – New AI Acquisition goals, creative tools & more
- Aug 2024 - Fewer ad breaks and more user engagement on YouTube-connected TVs
- Jul 2024 - Four tips to maximize sales this back-to-school season
- Jul 2024 - Results from Google’s display ads experiment with the Privacy Sandbox APIs
- Jun 2024 - Maximize performance on Search with updates to query matching
- Jun 2024 - Introducing Cross Media Reach
- Jun 2024 - Introducing Brand Recommendations in Google Ads
- May 2024 - Completing the Transition to a New Google Ads Design
- May 2024 - Google Marketing Live 2024: Key Updates and The Impact on Marketers
- May 2024 - Google I/O 2024: Making AI Helpful for Everyone
- Apr 2024 - New ways to steer your Performance Max campaigns to success
- Feb 2024 - Capture sales this spring shopping season and engage shoppers with AR & VR features
- Feb 2024 - Building more durable and effective bidding strategies for Hotel Campaigns
- Feb 2024 - Drive more performance from AI-powered Search ads with new asset changes
- Jan 2024 - Adapt to privacy and regulatory changes with consent mode
- Dec 2023 - A new way to buy reservation ads in Google Ads
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts