Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns

Granular analysis and first look

Google Marketing Live 2023 introduced new AI-powered features for Search and Performance Max campaigns, designed to enhance campaign creation, improve ad relevance, and provide deeper performance insights. These updates aim to help advertisers find untapped demand and drive incremental results across various channels and audiences.

Photo Credit: Google

Why this matters?

• Enhanced Campaign Creation: New conversational experience in Google Ads helps advertisers generate effective keywords, headlines, descriptions, images, and other assets using natural language and generative AI.
• Improved Ad Relevance: Generative AI will create more relevant, high-quality ads, and new features like brand restrictions for broad match ensure ads only appear for specified brand traffic.
• Deeper Insights: Enhanced insights into search terms, performance, and assets help advertisers understand what drives performance and optimize their campaigns effectively.

Next Steps/Action Items

• Utilize Conversational AI: Test the new conversational experience in Google Ads to streamline the creation of Search campaigns.
• Implement Brand Restrictions: Use brand restrictions in broad match campaigns to ensure ads only match relevant brand traffic.
• Leverage New Insights: Monitor and utilize improved search term insights, performance insights, and asset insights to refine campaign strategies and boost results.