Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
Introduced
May 23, 2023
Impact Rating
Medium
05/23/23 - Granular
Granular analysis and first look
At Google Marketing Live 2023, Google introduced AI-powered tools and suitability solutions to enhance YouTube campaigns. These updates aim to improve creative assets, optimize video campaigns, and provide insights into how suitability settings impact KPIs.
Photo Credit: Google
Why this matters?
- AI-Powered Creativity: Google AI helps generate new video formats and improves asset quality, increasing the effectiveness of YouTube campaigns.
- Optimized Reach: AI-powered video campaigns deploy ads across various YouTube formats and devices, maximizing reach and engagement based on business objectives.
- Informed Decision-Making: Impact forecasting provides transparency on how suitability settings affect campaign performance, helping advertisers make better-informed decisions.
Next Steps/Action Items
- Utilize AI Tools: Use Google AI to generate and optimize video assets in multiple orientations, improving campaign effectiveness.
- Optimize Campaigns: Implement AI-powered video action and reach campaigns to drive conversions and awareness across YouTube formats.
- Monitor Suitability Impact: Use impact forecasting to understand and adjust suitability settings, balancing exclusions with performance metrics.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts