Reach Gen Z music lovers across formats & devices with the new Gen Z Music lineup
Introduced
Jul 05, 2023
Impact Rating
Low
07/05/23 - Granular
Granular analysis and first look
Google introduces the Gen Z Music lineup, an ad solution targeting Gen Z music fans (ages 18-24) on YouTube. This lineup uses AI to package trending music videos across various formats, ensuring advertisers can align their brand with popular music among Gen Z viewers.
Why this matters?
- Cultural Relevance: Aligning with trending music helps brands stay culturally relevant and resonate with Gen Z audiences.
- Multi-Format Engagement: The lineup covers audio, long-form, and YouTube Shorts, allowing brands to reach Gen Z across multiple formats and devices.
- Global Reach: Available worldwide, this solution enables brands to connect with Gen Z music lovers wherever they are.
Next Steps/Action Items
- Utilize the Gen Z Music Lineup: Incorporate this lineup into your ad strategy to align with trending music and engage Gen Z audiences effectively.
- Leverage Google AI: Trust Google AI to continuously refresh and package relevant music videos, ensuring your brand stays up-to-date with the latest trends.
- Monitor Campaign Performance: Track the performance of your ads within the Gen Z Music lineup to optimize engagement and impact.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone