The Ads Privacy Hub helps you measure performance more effectively
02/06/23 - Granular
Granular analysis and first look
Google introduced the Ads Privacy Hub on February 6, 2023, a new resource to help businesses navigate the changing digital landscape and improve ad performance in a privacy-first world. This hub provides tools, best practices, and information to help advertisers build privacy-preserving ad strategies.
Why this matters?
- Stay Updated on Privacy Changes: The Ads Privacy Hub helps businesses understand the latest privacy changes and their impact on ad performance, ensuring they remain compliant and effective.
- Build First-Party Data Strategies: Advertisers can learn how to develop first-party data strategies, which are crucial for privacy-preserving ad campaigns.
- Optimize with Privacy-First Tools: The hub offers tactical examples and planning tools to help businesses use Google’s privacy-first measurement solutions, enhancing their ad strategies.
Next Steps/Action Items
- Explore the Ads Privacy Hub: Visit the Ads Privacy Hub to familiarize yourself with the latest privacy changes and their implications for your ad performance.
- Develop First-Party Data Strategies: Utilize the hub’s resources to build and implement a robust first-party data strategy for your advertising campaigns.
- Use the Planning Tool: Answer a few questions about your Google Ads account setup to receive a customized privacy-first measurement plan tailored to your business.
- Bookmark the Hub: Keep the Ads Privacy Hub bookmarked as a consistent source of truth for updates and best practices on Google Ads privacy-preserving technologies.
- Implement Privacy-First Measurement Solutions: Follow the tactical examples provided to integrate Google’s privacy-first measurement solutions into your ad strategy.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts