Going Deep with Google Shopping

8/2/16

ICYMI – I did a 45 minute podcast on Google Shopping where I went in depth on the technical and strategic side of Google Shopping. It’s worth a listen if you would like to learn more about Shopping for your own skill-set or simply want to use this to ask questions to your current agency or shopping manager.

Thanks to Amy Hebdon for having me on as a guest…and for making this goofy drawing of me (below).

Highlights and Take-Aways

  • A clean data feed is essential for optimizing Shopping Campaigns, since it fills in the gap for both keyword lists and ads.
  • Fixing a data feed is not a straight-shot; it can be a complicated process.
  • Search terms, negative matching, labels, and secret columns downloads can help with campaign performance.
  • New releases and insights from Google can make management and optimizations easier.
  • Immersing yourself in digital marketing can help grow your skill-set.

Give it a listen or read the transcript here:  http://paidsearchmagic.com/7/

Podcast - Paid Search Magic with Jordon Meyer

Jordon Meyer - Granular Founder headshot

Jordon Meyer

Jordon Meyer is the Founder and CEO of Granular. With over 19 years of hands-on paid search marketing experience, he's one of the most experienced PPC experts in the Midwest and one of the few digital ad agency CEOs who actually knows the work he sells. His experience comes from both agency and client-side work, ranging from small digital agencies in Milwaukee to running the day-to-day in-house PPC on the internal marketing team at Best Buy in Minneapolis. He started Granular out of the continued demand for his expertise and the overall need for a laser-focused PPC agency that focuses on measurable results.